The Conjuring
Director – James Wan
Scriptwriter – Chad Hayes, Carey Hayes
Certificate – 15
Target gender – female
Target age group – 15-25
Target demographic group – C2, D and E
Target Psychographic group – Explorer, Aspirer, Strugglers and Mainstreamer
This film appeals to a
female audience more than a male audience because it’s a ghost film and ghost
films usually have little violence. However, this film does have some violence
in it, which attracts a small male audience. An example of some violence in the
film would be when ‘Nancy’ was thrown across the room by the spirit and smashed
against the glass. The Production Company of this film is Warner Brothers and
they have produced similar films to the conjuring, such as