The Conjuring

The Conjuring

Director – James Wan

Scriptwriter – Chad Hayes, Carey Hayes

Star actors – Patrick Wilson, Vera Farmiga, Ron Livingston

Certificate – 15

 

 

 

 

Target gender – female

Target age group – 15-25

Target demographic group – C2, D and E

Target Psychographic group – Explorer, Aspirer, Strugglers and Mainstreamer

This film appeals to a female audience more than a male audience because it’s a ghost film and ghost films usually have little violence. However, this film does have some violence in it, which attracts a small male audience. An example of some violence in the film would be when ‘Nancy’ was thrown across the room by the spirit and smashed against the glass. The Production Company of this film is Warner Brothers and they have produced similar films to the conjuring, such as